Live date: 25th July 2023

Instinct PR: Senior Social & Influencer Manager

We are instinct PR, a consumer lifestyle & fashion agency based at the Spitalfields end of Brick Lane. A 12-strong team of PR experts, publicists, creatives and strategic thinkers, we also have a dedicated VIP Director and are looking to develop an influencer team. For further details about the company, please click here.

We are smart, tenacious, media-obsessed and well-connected with fantastic clients and a healthy work/life balance. Most importantly, we truly love what we do!

The brief

Our client is looking for a passionate influencer expert and ready to hit the ground running - a Senior Social & Influencer Manager – with 4-6+ years experience. This role offers the opportunity to work on fashion clients and consumer brands such White Stuff, Stubble & Co, Figur, Malfy Gin, Absolut Cocktails, Disney On Ice, QVC retail and more.

Not bogged down by unnecessary process or hierarchy, we are a progressive employer and love seeing our team develop and grow, both professionally and personally, as proven by our outstanding team retention record.

ABOUT YOU

The ideal candidate will help our client get the most out of influencer campaigns from organic social seeding through to paid for content partnerships. You will be well versed in how PR works, ideally with a social background within a PR setting as the large majority of their influencer work (70%) is earned first. But you’ll understand the connection between traditional earned media and socially earned – seamlessly blending into the broader PR team.

You must be incredibly well connected in the social sphere and be comfortable working across a broad range of sectors from fashion & lifestyle, to urban culture, to interiors, sustainability and more. Happy to identify and approach influencer targets across all fashion/consumer clients and generate a wealth of results. A real do-er.

You’d report into the Deputy MD and our Founder, so you’ll get a lot of say, and a lot of opportunity.

The Essentials

• Creative thinker
• Strong written and verbal communication skills

• A genuine passion for social media
• Strong and established connections with a wealth of relevant influencers
• Deep knowledge of social media channels and able to inspire and lead our clients and team in all new social developments

• Strong interpersonal skills; Ability to develop lasting professional relationships with clients and stakeholders
• Confident and good presentation skills
• Meticulous attention to detail
• Good time management skills and very organised, calm under pressure
• Hunger to drive forward growth opportunities for social and grow our offering and specialist team

Salary dependent on experience.

JOB DESCRIPTION

Role Title: Account Manager

Location: Cardiff office

Role description:

As a Folk Account Manager, you will make a positive contribution to the agency and ensure we deliver results beyond the expectations of our clients with faultless service.

You will work closely with your Account Director and Account Executive as part of a dedicated account team on a portfolio of B2B, consumer and public sector clients and be responsible for driving the activity forward, ensuring it meets the clients’ requirements and is delivered on time and to budget.

You’ll be organised, show empathy, passion and positivity to both the internal agency team and clients. As well as taking responsibility for the account management aspects of the role, you will also help to deliver the required PR and content activity, oversee the work of your Account Executive and support your Account Director in the planning and strategic direction of the account. You will work closely with your line manager to develop your client management, strategic and commercial skills for your development and progression.

Training and Development:

Each team member has access to a budget of up to £500 a year in line with company performance hitting targets.

Account Manager

Our Account Managers at Folk are the main day-to-day contact on all client accounts and must display proactivity and enthusiasm in all that they do. It is their responsibility to manage the team to ensure that effective campaigns are delivered on time and to budget and keep the client informed on campaign progress.

As well as being responsible for planning activity, they will also play a key role in the campaign delivery, researching, drafting and issuing press releases and statements as well as checking those written by their Account Executive to ensure quality standards are met. They will regularly identify opportunities for media coverage and social engagement, always going the extra mile to impress the client with new and innovative ideas.

They will also contribute to the agency’s new business drive, regularly participating in brainstorms and researching new topics to help with presentations and proposals.

CORE ROLES & RESPONSIBILITIES

Media relations and newsjacking

• Signs off account executive’s daily news monitoring email for clients so that it can be shared with clients by 9am.
• Provides constructive feedback on account executive’s recommendations for same-day and future newsjacking opportunities identified as part of news monitoring so that these can be shared with the client.
• Signs off account executive’s outreach plans ahead of campaign or planned comment sell-ins
• Supports account executive on media sell-ins and outreach as required, including personalising emails wherever possible.
• Monitors campaign success levels and suggest remedial action if activity is not achieving the desired results.
• Demonstrates excellent copywriting skills, with a creative flair, strong attention to. detail and a faultless command of spelling and grammar.
• Responds confidently to journalist queries with minimal input from SAM/AD.
• Signs off media lists prepared by AE.
• Regularly suggests new and innovative ideas for activity that will impress the client and achieve their objectives/meet their requirements.
• Has a strong network of media contacts and maintains those relationships through regular contact/networking where possible.

Content /campaign production

• Prepares copy for press releases, comments and outreach emails.
• Ensures all press releases and media comments include relevant links back to client websites and content wherever possible.
• Checks copy for strength, typos, grammar and formatting and only shares with SAM/AD for sign off once ‘client ready’
• Conducts and logs research where required to inform content e.g. submitting FOI requests, desk research, data gathering etc.
• Analyses complex data and research findings and recommends relevant angles for stories/content production on larger accounts.
• Conducts relevant research and liaises with third parties/influencers/experts to support campaigns for larger accounts.
• Has a good understanding of all elements of the marketing mix (paid, earned, owned and shared) and understands when external specialists are required.

Client Service

• Assumes responsibility as main day-to-day contact on all relevant accounts and build positive relationship with the main contact client-side.
• Responds to all client emails as soon as possible or within two hours (where they are sent within working hours) – even if this is just acknowledgement or a holding email
• Responsible for developing/updating the client’s campaign plan and ensuring all actions are completed on time and that any gaps are filled with new ideas for recommended activity.
• Prepares agendas for client meetings and undertakes all necessary preparation to ensure a successful/effective meeting. Contributes/takes the lead in meetings as appropriate.
• Answers client queries, with support from SAM/AD on any complex issues.
• Signs off any important client correspondence prepared by AE before it is sent.
• Ensures AE always takes detailed minutes at client meetings and check notes/actions are accurate before circulating.
• Is aware of potential client issues/implications of client actions and provides advice/ escalates them to SAM/AD as necessary.

Reporting

• Signs off AE’s weekly what’s on emails to clients at the beginning of each week
• Signs off AE’s client WIPs at the end of each week
• Ensures AE updates the internal POA and forward planner with client activity every Friday
• Ensures AE keeps coverage logs up to date with all relevant information (e.g. coverage, DA, links etc.)
• Ensures AE shares adhoc coverage updates with the client
• Reviews monthly or quarterly client reports before they are sent to the client.
• Monitors all campaign activity to ensure it is achieving the agreed KPIs and suggest alternative action if objectives are not being met.
• Ensures all client activity is completed within the agreed time allocation to maintain agency profitability levels and utilisation rates.

Team Management

• Holds monthly 121 meeting with AE and acts as a mentor/coach to ensure they are equipped to perform their role to the best of their ability.
• Monitors AE’s performance to make sure they are operating effectively and feel supported/empowered to do the best possible job.
• Deals with any staff issues effectively and diplomatically, ensuring the best outcome for the agency and the individuals involved.;
• Takes responsibility for managing their own time and meeting deadlines set by AD.
• Shares daily task list in team Slack each morning.
• Ensures client folders are kept tidy and adhere to structure.
• Reports into account director as first point of contact for direction, advice and guidance.
• Attends monthly 121 meeting with line manager.
• Completes 121 document before scheduled meeting and send to line manager for review 48 hours beforehand.

Agency/Internal

• Ensures time is tracked accurately in Harvest in real time against the appropriate client, projects and tasks
• Attends all relevant agency meetings, where required e.g. weekly what’s on, creative coffees/brainstorms, make it social etc.
• Follows all company policies and procedures all of which are available online in the Company Policies folder
• Supports Folk with agency PR where required e.g. writing social media posts, blog posts, attending events, contributing to ideas etc.
• Works across teams/outside of allocated clients as and where required.